Talking About Automobiles
Friday, February 15, 2008
VW Welcomes New Age Of Online Marketing
After 18 months of pure work and ingenuity, Tribal launches one of the biggest web site projects that boasts of highly sophisticated car configurator features 3D models. The new Volkswagen.co.uk site offers the most updated online auto marketing. With just a few clicks on the mouse and without the inconvenience of going out, the web site promotes the most fabulous VW offers.
Tom Roberts, the Volkswagen site Account Director at Tribal, has this to say: "Buying a new car can be a confusing process. Using clean white space and featuring the most progressive car configurator currently available online, we built this site to be the most simple yet most comprehensive, intuitive and engaging experience in this market."
"Our research shows that people looking for a new car now do the majority of their research on the internet, with visits to showrooms more than halved, down from five to two on average,” said Marianne Nicholas, Volkswagen's Relationship Marketing Manager.
"The challenge for us was to respond to this change and ensure our website is equipped to give buyers and owners the information they need at the touch of a button. The old site has seen a massive rise in visits over the past three years - up from 500,000 in November 2004 to 1.4 million in November 2007, which clearly indicates the importance of the web in a customer's buying process. Our new site offers the most realistic experience on the web of what it's like to sit in and walk around a Volkswagen car - it's a richer, more responsive experience and heralds a new approach in the web's role in selling cars," she noted.
Key site facts:
Tom Roberts, the Volkswagen site Account Director at Tribal, has this to say: "Buying a new car can be a confusing process. Using clean white space and featuring the most progressive car configurator currently available online, we built this site to be the most simple yet most comprehensive, intuitive and engaging experience in this market."
"Our research shows that people looking for a new car now do the majority of their research on the internet, with visits to showrooms more than halved, down from five to two on average,” said Marianne Nicholas, Volkswagen's Relationship Marketing Manager.
"The challenge for us was to respond to this change and ensure our website is equipped to give buyers and owners the information they need at the touch of a button. The old site has seen a massive rise in visits over the past three years - up from 500,000 in November 2004 to 1.4 million in November 2007, which clearly indicates the importance of the web in a customer's buying process. Our new site offers the most realistic experience on the web of what it's like to sit in and walk around a Volkswagen car - it's a richer, more responsive experience and heralds a new approach in the web's role in selling cars," she noted.
Key site facts:
- This site is the result of 18 months' work with a dedicated team of 50 people
- It is one of the largest websites to be built in Flex, providing a richer experience - in fact, the 15 strong Flex team hired by Tribal to build this site is thought to be one of the largest and most advanced Flex teams in the world
- The site uses dynamic feedback, which allows car buyers to search and modify their preferred car in 'real time', which is more responsive and provides a much richer customer experience
- It will allow people to book test drives directly on line
- Taking into consideration all the different options customers can configure their car with, the site offers well over one million different combinations of Volkswagen
[credit: Fox Business]
posted by Rocky at 12:49 AM
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