Talking About Automobiles

We all know that the auto industry is going green. This is not just true in the United States as other countries are also joining in the fight against the threat of global warming.

The Auto Channel recently reported that the Renault-Nissan Alliance joined hands with Project Better Place to promote the use of electric vehicles in Israel. The government of Israel will also work hand in hand with the automakers.

According to the report, here are some of the highlights of the initiative:

• 100% electric vehicles: Renault's vehicles will run on pure electricity for all functions. The objective of zero emissions will be achieved, while at the same time offering driving performances similar to a 1.6 liter gasoline engine. Renault's electric vehicles will be equipped with lithium-ion batteries, ensuring greater driving range and longevity.
• Competitive cost of ownership: The Israeli government recently extended a tax incentive on the purchase of any zero-emissions vehicle until 2019, making them more affordable. Combined with the lower cost of electricity as opposed to fuel-based energy, and the vehicle's lifetime guarantee, the total cost of ownership for the customer will be significantly lower than that of a fuel-based car over the life cycle of the vehicle.
• Perfect first mass market: In Israel, where 90% of car owners drive less than 70 kilometers per day, and all major urban centers are less than 150 kilometers apart, electric vehicles would be the ideal means of transportation and could therefore cover most of the population's transportation needs.
• Innovative business model: For the first time in the electric vehicle business, ownership of the car is separated from the requirement to own a battery. Consumers will buy and own their car and subscribe to energy, including the use of the battery, on a basis of kilometers driven. This model is similar to the way mobile phones are sold, with an initial purchase and a monthly subscription for the mobility service.