Talking About Automobiles
Wednesday, September 12, 2007
What is Your Dream Car?
We all have our dream cars. And we mean dream cars, for more often than not these cars remain in our dreams -- unbearably expensive and fast. Here's one car that truly is the stuff dreams are made of:
The Bugatti Veyron 16.4. This supercar has the ability to run 0 to 60 in less than 2.5 seconds. It can even reach 253 miles per hour as its top speed, making it one of the fastest cars on the planet. For now, it is by fact the world’s most expensive production vehicle. And because it is, everyone desires to possess one. However, besides its worth of about $1.4 million to $1.7 million, buyers would have to wait for quite a longer time for those models to be available.
Milton Pedraza, CEO of the Luxury Institute (a market research firm) said that the people who can afford the most exclusive cars see them as status symbols. According to forbesautos.com, such cars rank them with oil sheiks, tech moguls and captains of industry, or, if nothing else, allow them to be regarded as movers and shakers in their own city.
Pedraza said, “These cars exert influence… they say who you are in the hierarchy and can be a power base for business deals… And how long you’ve been on the waiting list for a particular vehicle says how long you’ve been a power broker.”
I agree that the more exclusive a vehicle is, “the more likely it is to be coveted by those who can afford it”. Economics say that lack of supply creates demand. This situation triggers the rise in pricing of the specific product involved. And, this is what automakers see as the long-term value for their brand. Limited supply equals exclusivity equals demand. This is the concept that holds Ferrari, Bentley, Lamborghini and Rolls-Royce successful. The same has been applied to Aston Martin.
Bob Cann sold exotic sports cars and prestige luxury cars for 30 years through his MotorCars International and Lamborghini Houston dealerships. He said, “Lamborghini and Ferrari have found that if they build cars in a limited number, it really drives the market… and price almost becomes secondary to other factors like ‘How soon can I get it?’ or ‘How many are there?’.”
Questions of course, that most of us know all too well, but, may always have to ask repeatedly without ever being able to drive the dream car itself.
The Bugatti Veyron 16.4. This supercar has the ability to run 0 to 60 in less than 2.5 seconds. It can even reach 253 miles per hour as its top speed, making it one of the fastest cars on the planet. For now, it is by fact the world’s most expensive production vehicle. And because it is, everyone desires to possess one. However, besides its worth of about $1.4 million to $1.7 million, buyers would have to wait for quite a longer time for those models to be available.
Milton Pedraza, CEO of the Luxury Institute (a market research firm) said that the people who can afford the most exclusive cars see them as status symbols. According to forbesautos.com, such cars rank them with oil sheiks, tech moguls and captains of industry, or, if nothing else, allow them to be regarded as movers and shakers in their own city.
Pedraza said, “These cars exert influence… they say who you are in the hierarchy and can be a power base for business deals… And how long you’ve been on the waiting list for a particular vehicle says how long you’ve been a power broker.”
I agree that the more exclusive a vehicle is, “the more likely it is to be coveted by those who can afford it”. Economics say that lack of supply creates demand. This situation triggers the rise in pricing of the specific product involved. And, this is what automakers see as the long-term value for their brand. Limited supply equals exclusivity equals demand. This is the concept that holds Ferrari, Bentley, Lamborghini and Rolls-Royce successful. The same has been applied to Aston Martin.
Bob Cann sold exotic sports cars and prestige luxury cars for 30 years through his MotorCars International and Lamborghini Houston dealerships. He said, “Lamborghini and Ferrari have found that if they build cars in a limited number, it really drives the market… and price almost becomes secondary to other factors like ‘How soon can I get it?’ or ‘How many are there?’.”
Questions of course, that most of us know all too well, but, may always have to ask repeatedly without ever being able to drive the dream car itself.
posted by Rocky at 12:45 AM
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